Rooted in your mission
Salesforce that fits how your nonprofit really runs
I'm a principal-level Salesforce architect who spent years inside nonprofits before I ever touched the platform. Whether you need a roadmap or someone to build the thing, I'll figure out what your mission needs and leave your team able to own it.
Technology should serve your mission, not the other way around.
Most nonprofits don't have a technology problem. They have an alignment problem: the platform doesn't reflect how the team actually works. I've spent 15 years in the nonprofit world and 8+ years in the Salesforce ecosystem. That means I start with your people and your processes, then shape the technology to fit. AI accelerates what I deliver, but the foundation is always understanding your organization first.
Services
What I do
I know how nonprofits operate because I've been part of them. Cliffrose brings senior Salesforce expertise to organizations that need someone who speaks both mission and platform. Every recommendation starts with your people and processes, then builds the technology around them.
Platform Strategy & Roadmapping
I assess where your Salesforce org is today, where your mission needs it to go, and build a practical roadmap to get there. Real plans tied to real capacity, phased so your team can actually execute.
Architecture & Technical Review
Data model review, integration architecture, automation audit. I make sure your technical foundation supports what you're building on top of it, and that every piece earns its place.
Hands-On Build
When you need it built, I build it. Flows, Apex, LWC, integrations. Architect-level development informed by the strategic context I already understand from working alongside your team.
AI-Accelerated Delivery
I use AI throughout my process to move faster and deliver more. I also help your team understand where AI fits in your Salesforce ecosystem and where it doesn't, so you adopt what's practical for your programs and people.
Admin Mentorship & Team Development
Your admin is capable. I help them grow into the role your organization needs. Regular guidance, architecture coaching, and a safe place to think through hard problems together.
Implementation Partner Guidance
Working with a systems integrator? I help you get the most from that relationship. I translate between your organizational reality and their technical recommendations so nothing gets lost.
Not sure where to start? Tell me about your organization and I'll show you where I'd begin →
15 years in nonprofit. 8+ years in Salesforce. I bridge the gap so your technology actually works the way your team does.
Approach
How we work
I sit alongside your team and figure it out together. The goal is always the same: align the people and process around your platform so your organization can thrive on its own.
Listen first
I start by understanding your mission, your team, your data, and the real constraints you're working within. The technology conversation comes after.
Build the map
A practical roadmap grounded in what your organization can actually absorb. Phased, prioritized, and honest about tradeoffs.
Walk alongside
Ongoing strategic guidance. I stay engaged, mentor your team, review the work, and adjust the plan as things evolve. The relationship is the value.
Organizations I work with
Why Cliffrose
The cliffrose grows on sandstone cliffs where water is scarce. It thrives where almost nothing else can. That image describes every nonprofit Luke has worked with, and it's why he named the firm after it.
Before Salesforce, Luke spent 15 years running experiential education programs across the country. The 8+ years since have been Salesforce, almost entirely for nonprofits, across 50+ engagements at established consultancies. That combination is what makes Cliffrose different.
Ready to talk?
Let's have a conversation about your organization, your Salesforce goals, and how I might help.